Ensure that your profile is set to public (not private). If your profile is private you will be unable to fully participate and will miss important conference announcements. The online program is currently invite only. Over the coming weeks we will grant access to presenters and delegates so they can create a profile in the online app and choose sessions they’d like to attend. Please be patient, if you are a registered delegate or presenter we will send instructions when we are ready to invite you. Register at:https://conference2024.aes.asn.au
Interventions seeking to influence policy and practice are notoriously difficult to evaluate due to the confluence of factors that impact any policy-making process. Media is commonly considered to have significant influence over policy-making processes; however, the connection between the cause and effect is complex, making it difficult to ascertain the attribution of media interventions on policy outcomes. In order to overcome this challenge, the author employs the outcome harvesting methodology adapted from Ricardo Wilson-Grau (2018) to capture the impact of a media intervention on environmental related policy and practice. Started in 2017, this seven-year intervention aims to improve environmental related governance and accountability in the Asia Pacific region through a strengthened information ecosystem for informed decision-making and action by citizens, political leaders, and other key decision makers. The objective of this session is to share the experience and lessons learned from the implementation of outcome harvesting methodology in the media development sector. The session will highlight how the outcome harvesting methodology is used to collect evidence of impact and unpack the complexity of the policy environment. This approach generates rigorous data on the extent to which quality information influences discourse and environmental practices, prompting actions by local governments to improve environmental related governance and accountability issues in the region. The presentation will also lay out some challenges and mitigation strategies applying this methodology in the media sector and conclude with a few questions from the audiences towards the end of the session. This session is very beneficial for evaluation practitioners who are interested in integrating this methodology in their evaluation work. Participants will also be able to use the insights gained from the session to refine their own outcome harvesting process for better results.
