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Across social and environmental movements, we are often reticent to talk about failure. But as innovation and learning gain greater emphasis across the sector, Not-for Profits are finding new ways to share and learn from their failures (eg: Engineers Without Borders failure reports, Save the Children Fail Fest, etc.). In this presentation, I will share both insights from the available research and reflect on my own journey developing failure programming at WWF-Australia. This presentation will provide practical guidance to evaluators and organisations navigating the challenging terrain of learning from failure.