Ensure that your profile is set to public (not private). If your profile is private you will be unable to fully participate and will miss important conference announcements. The online program is currently invite only. Over the coming weeks we will grant access to presenters and delegates so they can create a profile in the online app and choose sessions they’d like to attend. Please be patient, if you are a registered delegate or presenter we will send instructions when we are ready to invite you. Register at:https://conference2024.aes.asn.au
How does a creative institution develop an effective evaluation framework that honours the artistic process while meeting rigorous research standards?
At Arts Centre Melbourne we asked ourselves, 'what if?'... What if we integrated the economic story into a fit-for-purpose value proposition? What if we see the emotive, subjective nature of the arts as an asset, rather than a challenge in our evaluation design? What if we tried to embed systems thinking and extend our approach beyond individual projects?
Like many purpose-driven industries, the arts face an increasingly competitive funding landscape and heightened expectations from stakeholders for evidence-based reporting on the value generated by initiatives. Historically, in the arts such reporting has been responsive to external demands and formats. One of our core goals has been to equip the organisation with the capability and capacity to pro-actively drive its own public value narrative through a transparent, consistent approach.
In this presentation, we spotlight Arts Centre Melbourne's innovative approach to building appetite for evaluation and to designing a fit-for-purpose organisational impact model and evaluation function. We offer insights into the conceptual and methodological approaches we've adopted to achieve our objectives: supporting effective advocacy for the public value of the arts, enhancing accountability to stakeholders, and fostering a culture of continuous learning.
In sharing how we have creatively navigated challenges and opportunities at Arts Centre Melbourne, we aim to provide valuable advice and inspiration for evaluators and supporting professionals, particularly those working in sectors where evaluation is yet to be understood as 'business-as-usual' activity.
