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Authors: Jolenna Deo (Allen and Clarke Consulting)
Journey mapping acts as a GPS to grasp audience or consumer experience in evaluating policies or programs, highlighting twists, hidden gems, and pitfalls It can be a useful tool to help evaluators capture disparities and competing needs among intended demographics. This session will discuss the journey mapping method, drawing from an evaluation of a Community Capacity Building Program which used journey mapping to illustrate key consumer personas. It will explore the integration of multiple data sources to provide a comprehensive understanding of complex disparities and the cultural and historical contexts in which these arise.
