Authors: Samantha Abbato (Visual Insights People )The psychology of evaluation capacity building: Finding the way with the rider, elephant and the pathway
Evaluation capacity building is increasingly becoming a core part of evaluation practice and a critical part of incorporating evaluation into the everyday activity of organisations (Preskill and Boyle, 2008, White, Percy and Small, 2018). Reaching the point where evaluation becomes the way of doing business requires a change of knowledge, skills, and attitudes.
Changes need to happen at the level of individuals, teams, organisations, and partnerships. This journey requires supporting and managing change to systematic enquiry processes as much as it requires evaluation expertise. In this skill-building session, we introduce Jonathan Haidt's 'rider, elephant and pathway' metaphor as a framework to support change and strengthen evaluation capacity (Haidt, 2018).
Haidt's metaphor for change includes the rider (our rational thinking side) atop an elephant (our emotional side). Behaviour change for individuals and collectives requires steps that (1) support the rider, such as giving clear directions, (2) motivate the elephant by tapping into emotions, and (3) shape a pathway to change, including clearing obstacles. In this interactive session, the facilitator will provide case studies applying Haidt's metaphor,spanning two decades Through these examples the power of this framework to support evaluation capacity building is demonstrated. Examples include using Haidt's framework for:
1. Building a Monitoring, Evaluation and Learning (MEL) system with a medium-sized community organisation;
2. Increasing the maturity of MEL in an existing large organisation; and
3. Increasing the impact of evaluation partnerships.
The active skill-building component incorporates:_
- Cartoon elephant, rider and pathway flashcards;
- A 'snakes and ladders' style game; and
- Evaluation-specific examples.
The combination of examples and activities are designed to support participant learning. The session will encourage discussion of barriers, enablers and actions to build evaluation capacity relevant to different situations and contexts.
Learning objectives include:
- Knowledge of a sound and memorable psychological framework for supporting evaluation capacity building;
- Ability to apply Haidt's metaphor
